Sales & Marketing
Consultative selling, effective selling skills, negotiation, digital marketing, and sales coaching.
Competence that
proves itself in the field.
Consultancy and training for banking, multifinance, and retail. Every program is built from your own needs analysis, never from an off-the-shelf catalogue.
About Us
CoDe:learn helps companies raise the competence of their people and repair the business processes behind them, with a program that is rebuilt for every client.
Part of the Jaya Reka Indonesia business group. Since 2017 we have worked across banking, multifinance, retail, and other industries in Indonesia, supported by more than 30 partnership executive consultants and professional trainers.
2017
Founded by seasoned managerial practitioners
30+
Executive consultants and professional trainers
10+
Years of average hands-on experience per facilitator
60/40
Practice and case study versus theory in every class
Sales, marketing, service, leadership, and wealth management classes. Modules are written after a Training Need Analysis so the material lands on the real gap.
Includes the Program Masa Persiapan Pensiun
A thematic program shaped around your company: prudent investing, financial planning, health management, reading business opportunities, and writing a real business plan.
Assessment, system design, socialisation, implementation, then monitoring and evaluation. We stay until the new process actually runs on the floor.
What we stand on
Our Vision
To become one of the best companies in Indonesia in developing human resource competence.
Our Mission
To always add value to HR competence and company performance in every training and consultancy we deliver.
Our Values
Integrity, trustworthy and upholding the professional code of ethics. Professional, accountable and open with stakeholders. Quality, guarding and raising the standard of our work.
Six steps before we write one slide
Every training request starts with a Training Need Analysis, so the company knows exactly which competence gap the budget is closing.
- 01
Training needs and objectives
We sit with the business owner of the problem, not only with HR.
- 02
Training Need Analysis
Observation or survey, interviews, questionnaires, and FGD.
- 03
Gap analysis
Comparing existing competence against what the role actually needs.
- 04
Program design
Syllabus and training material written for your case, not a template.
- 05
Delivery
Pre-test and post-test, 60 percent discussion, case study, and role play.
- 06
Report and evaluation
A written read on what moved and what still needs follow up.
“Custom training, based on your needs analysis. We don't offer one size fits all training.”
Delivery mix: 60% group discussion, exercise, case study, and role play. 40% theory, visualised with video.
Six program families, assembled per client
People Development
Great leadership, coaching and mentoring, leading change, presentation skill, and project management.
Service Excellence
Service excellence, handling complaint, service relationship, contact center, and serving priority clients.
Wealth Management
Raising soft and hard competence of priority-client RMs: financial planning, handling objection, selling to HNWI.
Financial Planning and Retirement Preparation Program
Retirement preparation shaped to your company: prudent investment, health management, business opportunities, business plan.
Technical Analysis
Trading simulation with a CTA certified facilitator: market cycles, trend, support and resistance, technical indicators, risk management.
40+ modulesCustom program
And many more, or one written only for you
Beyond the catalogue, most of our programs are assembled from scratch after a needs analysis. Tell us the role and the target, and we will map the modules and send the syllabus.
Our flagship work: fixing the system, not just the class
Reworking how the company acquires, keeps, and grows customers, from segmentation to a loyalty program that actually runs on the floor.
Request a proposalScope of work
- Customer Relationship Management (CRM)
- Customer Experience Survey & Loyalty Program
- Customer Segmentation
- Sales Assistance Project
Fixing the organisational foundation so competence, career, and performance all stand on the same measures.
Request a proposalScope of work
- Structure Organization & Job Description
- Kamus Competency, Career Path, Job Grading
- Key Performance Indicator & Learning Design
- Talent Pool Development Program
- Compensation & Benefit Scheme
Straightening out business processes and risk controls, including building or rebuilding contact center and telemarketing.
Request a proposalScope of work
- Operational Excellence & Process Transformation
- Setup atau revamp Contact Center
- Setup atau revamp Telemarketing
- Credit System Operating Procedure
- Enterprise Risk Management (ERM)
Practitioners. Advisors. Facilitators.
Puguh Asto
Chief Executive Officer
More than 20 years in banking at Bank BNI and Standard Chartered, Business Advisory at Central Java Power (Sumitomo Corporation Japan), and currently Independent Commissioner at Suzuki Finance Indonesia.
Special Expertise
- Organization development: structure, job description, KPI
- Talent Pool & Leadership Program
- Public Speaking & Business Communication
- Sales & Service Culture
- End to end CRM strategy: acquisition, retention, loyalty
- Business Process Re-Engineering
- Telemarketing & Contact Center
Wendy Isnandar
Strategic Advisor
More than 20 years at Bank Mandiri, last serving as Managing Director at PT Mandiri Manajemen Investasi. Now a finance and investment consultant and trainer.
Special Expertise
- HC Recruitment & Selection Assessment
- HC Planning & Development
- Business Plan Strategic
- Sales & Service Culture
- Wealth Management, Financial Planning, Investments
- MSc International Banking & Finance, London Metropolitan University
Rudy Munardi
Business Advisor
More than 20 years in banking and insurance: VP Wealth Management at Bank Mandiri, VP at Manulife and Zurich, Director at AXA Mandiri Financial Services. Now on a risk oversight committee at a state holding.
Certified
- Certified Risk Professional (CRP), LSPPM BNSP
- Certified Securities Analyst (CSA), LSPPM BNSP
- Certified Technical Analyst (CTA), LSPPM BNSP
- Certified Risk Management Level 3 (BSMR & BARA)
- Certified Wealth Manager (Aff. CWMA)
- Associate Estate Planner Practitioners (AEPP)
Ronny Pryadi Ismaya
Business Advisor
More than 20 years in banking, last serving as Vice President at Bank Mandiri. Now a finance and investment consultant and trainer for banking and multifinance.
Certified
- Certified Instructor, BNSP
- Certified Financial Planner, CFP FPSB
- Qualified Wealth Planner, FPSB
- Certified Wealth Manager, MM UGM
- Competency Based Interview, CBI SHL
- Service Excellence, SQCI Singapura
Studio for online class, room for meeting in person.
Our online sessions run from a studio with proper technology and IT support, so the class stays interactive instead of turning into a monologue.
Partners & Clients
and other clients across retail, insurance, and manufacturing
Get in touch
Send a message
Tell us the team, the role, and the target. We will come back with a needs analysis plan and an indicative proposal.
Call us
Office hours Monday to Friday, 9am to 5pm. WhatsApp is the fastest way to reach us.
0878 8424 4646Visit us
Eleven Trees Green Office Park, TB Simatupang, Jl. Intan Ujung No 11, Jakarta 12430. Head office PT Jaya Reka Indonesia at Gedung Arva 3rd floor, Jl. Cikini Raya No.60 FMGN, Menteng 10330.
Lihat di Google MapsEmail and social
For proposals, syllabus requests, or long term partnership, email us. We are also on Instagram and LinkedIn.
codelearn.info@gmail.com